POLARPRO - VARIOUS PR & INFLUENCER PRODUCT LAUNCH CAMPAIGNS
As the Brand Marketing Manager of PolarPro, my core responsibilities were leading the public relations efforts for the brand as well as managing the influencer marketing program. As the PR Lead, I launched PolarPro’s first in-house public relations program, securing 70+ editorial placements and driving 250M+ PR impressions for the emerging $14M DTC camera and accessory brand, via news articles, product reviews, and feature stories across photography, consumer, and tech media outlets such as CNET, SlashGear, Fstoppers, Digital Camera World, Tech Radar, and TransWorld Skateboarding. As the Influencer Marketing Manager, I relaunched PolarPro’s global creator program, recruiting, onboarding, and activating 400+ photographers, videographers, and visual storytellers, generating 9M+ organic social media impressions through compelling content creation, promoting new product collections and brand initiatives.
KEY CAMPAIGNS INCLUDED:
LiteChaser Pro 16 Slim Phone Case System: PolarPro’s slimmed-down phone case and creator toolkit designed for the iPhone 16 Pro and Pro Max, featuring premium lenses and filters that elevated mobile photography and videography
135 Series Camera Filters: Designed in collaboration with acclaimed photographer Peter McKinnon, the 135 Series Camera Filter line was an ode to the filmic era, presenting a three-pack of filters that emulated vintage photography and were housed in film reel-inspired canisters
CineGold Camera Filter: Mirroring the timeless look of Portra 400 film, PolarPro’s CineGold filter delivered natural color, soft highlights and nostalgic warmth straight for the lens, leveraging a 1/2 gold mist effect to elevate visual storytelling
Warp Camera Filter: PolarPro unleashed the light-bending Warp Filter, transforming visual storytelling with attention-grabbing effects, making it the ideal accessory for any creative looking to craft bold visuals directly from the lens.
PolarPro Legacy Collection: Dedicated press and creator campaign designed to highlight PolarPro’s established bread-and-butter products such as the analog-style LightLeak camera lens, Slate II memory card holder, Defender Camera Body Cap, Shortstache “Everyday” Camera Filter and Peter McKinnon VND Edition II Camera Filter.
