POLARPRO ROADRUNNER COLLECTION LAUNCH

PolarPro launched their largest camera bag line to date, the five-piece RoadRunner collection, in spring 2025. The new collection introduced backpack, shoulder bag, and sling silhouettes, all designed for the photographer on-the-go. Crafted with durable, ultralight materials and sleek details, the RoadRunner collection offered an elevated experience in both functionality and style.

I led the press and influencer campaign for this new product launch, engaging editors and securing editorial coverage through news articles, product reviews, and feature stories while collaborating, briefing, and activating the brand’s massive creator community to highlight the collection through compelling content creation.

CAMPAIGN RESULTS:

• 20+ news articles, reviews and feature stories secured, driving 250M+ PR impressions across media outlets such as Fstoppers, PetaPixel, Digital Camera World, DP Review and Yahoo! Tech

• 3M+ organic social media impressions through promotional content creation in partnership with 100+ PolarPro ambassadors

• These marketing activities helped drive 50% sell-through of inventory during the promotional period